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Privacy Policy for California Residents

Last Updated: 03/19/2026

This Privacy Policy for California Residents supplements the information contained in the general privacy policy of Kupps Wholesale Supply ("we," "us," or "our") and applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you") who visit https://www.kuppswholesale.com/. We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA).

1. Notice at Collection: Categories of Personal Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information").

In particular, we have collected the following categories of Personal Information from consumers within the last twelve (12) months:

  • Identifiers: A real name, postal address, Internet Protocol (IP) address, email address, account name, or other similar identifiers.
  • Personal information categories listed in the California Customer Records statute: A name, address, telephone number, credit card number, debit card number, or any other financial information used to process wholesale orders.
  • Commercial information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • Internet or other similar network activity: Browsing history, search history, information on a consumer's interaction with our website (collected via Google Analytics).
  • Geolocation data: General location based on IP address.
  • Sensitive Personal Information: Account log-ins and passwords for your wholesale account.

Personal Information does not include publicly available information from government records, or de-identified or aggregated consumer information.

2. Sources of Personal Information

We obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from you: For example, from forms you complete on our website, accounts you create, or wholesale orders you place.
  • Indirectly from you: For example, from observing your actions on our website via cookies and third-party tracking technologies like Google Analytics.
  • From third parties: For example, from our payment processors e.g., Stripe, PayPal, Apple Pay, or Google Pay.

3. Use of Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason you provided the information (e.g., to process your payment and facilitate wholesale delivery).
  • To provide, support, personalize, and develop our website, products, and services.
  • To create, maintain, customize, and secure your wholesale account with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries.
  • For testing, research, analysis, and website performance tracking using Google Analytics.

4. Disclosure, Sharing, and Selling of Personal Information

Under the CCPA/CPRA, "selling" is defined broadly to include exchanging personal information for anything of value, and "sharing" includes disclosing information for cross-context behavioral advertising or advanced analytics.

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose:

  • Identifiers and Commercial Information: Disclosed to our payment processors and shipping/fulfillment partners to complete your orders.
  • Internet Activity and Identifiers (IP Addresses): "Shared" with data analytics providers, specifically Google Analytics, to help us understand website traffic and improve our user experience.

5. Your California Privacy Rights

The CCPA and CPRA provide California residents with specific rights regarding their Personal Information:

  • Right to Know and Access: You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months.
  • Right to Delete: You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions (e.g., if we need the data to complete a transaction, detect security incidents, or comply with legal obligations).
  • Right to Correct: You have the right to request that we correct inaccurate Personal Information that we maintain about you.
  • Right to Opt-Out of Sale or Sharing: You have the right to direct us not to sell your Personal Information or share it with third parties like Google Analytics at any time.
  • Right to Limit Use of Sensitive Personal Information: You have the right to direct us to limit our use of your sensitive personal information (like account logins) to that use which is necessary to perform the services reasonably expected.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

6. How to Exercise Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by either:

  • Calling us at: +1 (323) 266-4939
  • Emailing us at: info@kuppswholesale.com

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. We will need to verify your identity before processing your request.

7. Notice of Right to Opt-Out ("Do Not Sell or Share My Personal Information")

If you are 16 years of age or older, you have the right to direct us to not sell or share your Personal Information at any time. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following internet webpage link: https://www.kuppswholesale.com/opt-out

8. Data Retention

We retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

9. Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice's effective date.

10. Contact Information

If you have any questions or comments about this notice, the ways in which Kupps Wholesale Supply collects and uses your information, or wish to exercise your rights under California law, please do not hesitate to contact us at:

  • Phone: +1 (323) 266-4939
  • Email: info@kuppswholesale.com
  • Postal Address: 1506 Knowles Ave, Los Angeles, CA